How CHICX began
CHICX was founded in November 2025 by Jayanth Ravi with a simple conviction: the jewelry you love most should not sit in a box waiting for a special occasion. It should live with you through morning coffee, long workdays, evenings out, and everything in between.
CHICX was not born in a boardroom. It was born in conversation, in the everyday moments where women told us, again and again, what they actually wanted from their jewelry.
Over many of those conversations, one thing kept coming up. As gold prices climbed, women still loved the warmth of gold but found it harder to justify buying the everyday pieces they really wanted. The jewelry they loved was quietly becoming the jewelry they saved for someday.
So we set out to change that, not with a compromise, but with a better standard. Pieces that give you the richness of gold and the freedom to wear it every day, without the worry or the weight on your wallet. That standard became Everluxe, and it is the foundation of everything we make.
And we never stopped listening. The same conversations that started CHICX now live on in our Women's Discovery Club, built on the belief that the best ideas come from the women who wear them.
The idea behind CHICX
Our design is minimal on purpose. Clean lines, considered details, nothing that shouts. We make pieces meant to be worn daily and kept for years: the ring you never take off, the chain that goes with everything.
This is everyday luxury, rethought for a real, full life. Not louder. Just more wearable.
Everluxe, our signature standard
At the heart of every CHICX piece is Everluxe: our standard for luxury you can actually live in.
Everluxe is crafted from premium stainless steel finished with thick 18k gold plating, made to look beautiful and to hold up to daily life. It is the difference between jewelry that fades and jewelry that stays.
- Tarnish-resistant: wear it in the shower, at the beach, through your whole day, without second-guessing.
- Skin-friendly: hypoallergenic and made to feel as good as it looks.
- Lasting in color: a rich gold tone that holds its shine far longer than ordinary plating.
We hold every single piece to this standard, because everyday only counts if it still looks beautiful on day three hundred.
The CHICX Women's Discovery Club
CHICX is more than a place to shop. It is a community. Our Women's Discovery Club is a private space for the women who wear and love CHICX.
- Early access to new collections before anyone else.
- Exclusive offers made just for the community.
- Styling ideas and inspiration to help you wear your pieces beautifully.
It is where the conversation that started CHICX keeps going.
Made for you
CHICX is for the woman who loves beautiful things but lives a full, fast life, who wants jewelry that keeps up rather than holds her back. A minimal ring, a layered chain, a quiet pair of statement earrings: each piece is made to become part of your every day.
Proudly based in India, shipping everyday luxury to you.
The name
CHIC is for elegance, style, and the women who inspire everything we create. The X is what is ahead: growth, possibility, and the bigger vision CHICX is building toward.
Together they are a promise: timeless style today, something greater tomorrow.
Welcome to CHICX. This is luxury, every day.